A ticket is essentially a pass that grants entry or access to a particular event, premises, or service. Most tickets are bought against money and are used to avail a service or experience; for instance, soccer tickets could be bought to watch the game live. However, ticket vouchers do not work in a similar way. Ticket vouchers are quite different because firstly, they are mostly given out as a gift or a reward to customers by organizations. Secondly, they can be used in the place of money to buy a product or avail a service offered by that organization.
Since ticket vouchers are not sold to customers, it is clear that organizations do not earn a profit through them. One might wonder, why is it then that businesses still choose to create and distribute ticket vouchers amongst their customers and incur a cost. The answer is quite simple. Ticket vouchers are one of the few examples of marketing tools that organizations use. They are a great way to reward some of your business’s most loyal customers. Ticket vouchers can really increase word of mouth and positive sentiments for your brand amongst the customers. Thus, even though enterprises might not be earning any tangible profit through them, they deserve goodwill, positive recall, and recognition often proves to be more profitable in the long run.